Bullitt X Cat

Transforming the face of Cat phones

During the time I worked at Bullitt we transformed the marketing that the company did and improved the companies brand image when it came to Cat Phones. I worked on developing new customer facing assets including a full website overhaul in terms of design look and feel, a new design system as well as improving customer interaction, managed launch assets for 4 new handsets for both EMEA and the US markets.

The Website was a mix and match of old brand, old and new technologies in a very disorganised wrapper. Unfortunately it wasn't an easy throw away and start again. The design system had to be implemented slowly over multiple iterations as the new technology was implemented. Being a multi-country Ecommerce site the considerations were very demanding.

Developing a Design system started with an atomic approach but proved to be too granular, big changes in brand included font, colours and creative approach to visuals were impacting design. So a hybrid version was created, an ideal scenario and a working version.