Mark Searle

This was a really interesting project that was a combination of a chat bot and a new way of laying out a website. I wanted the site to feel like a conversation similar to what you would see in something like WhatsApp. The idea was that at any point you could look through you conversation with chat bot and re-engage the questions or decisions that you made.

They layout had to work in a modular fashion and would scale up from mobile taking advantage of the space available on desktop without loosing the chat interaction we are all so used to.

Visually it is fresh and clean with a strong accent colour from the brand. This project would also grow and grow into an partner Alexa Show application.

This app was a development that spawned from a chatbot utility site that we created for Pernod. The what cocktail app was an in home experience that allow users to search for a cocktail via, spirit, occasion or direct search.

The design was influenced by the utility site I also designed, where a clean fresh approach would allow the cocktails to really stand out and create intrigue. As well as layout I was art directing the photography for the app and utility site.

This was a large scale project and was just over a year in development. The property search for JLL needed a complete overhaul not only from a UI and UX point of view but the underlying technology that it sat on. This was a team of 25+ developers and designers. It required a full design system to be implemented because the complex page numerations we were not able to design every page. We developed a centra design system that allowed pages to be scaled quickly not only for interaction and approval from the client but also rapid development within an agile sprint cycle.

Having multiple designers, constant developer input and change it was essential to keep a central design system that spawned various upgrades, adaptions and development over the course of the project.

The end result was a much improved interaction from the customers, less phone calls and a higher uptake of enquires.

property.jll.co.uk

After the merge with fullsix the ekino website need a refresh, the layout needed to be bold, striking and say exactly what the company did. Using a bold yellow and black scheme the site makes an impact. The layout is fluid and modern giving ease of use and creative engagement

ekino.co.uk/

A four month project overhauling the insurance process for insure and go. This was a UI and UX project to improve the interaction of the online process to buy travel insurance. This required redesign of the logic and route though the process. This included new modules, components and better validation. This system was developed from scratch with insight from the existing process but nothing from the original route ended up in the project.

A very large project for Unilever and Dove. This was part of a new approach to content, creating curated and useful content, a brand as a publisher. I created designs for apps, sites and other digital media. I was also involved with the overall design process in the new direction working directly with other agencies and companies.

Layout and design for the launch of the new Land Rover Explore R phone. Photography direction and layout development

landroverexplore.co.uk

This project was a pitch development for the Genting hotel chain. This was a full update to their native app. The layouts and features included; upcoming, a rewards system, account, full booking and secure payment.

A site that was developed from scratch to showcase an art show at St. Martins. This project had a very short time frame and had existing assets such as logos and colour that needed to be used in the layout. The client required a modern stylistic site that would reflect the work coming out of the show.

A key feature of the site was that it had to be show in two languages and show the collaboration between London and Paris. I made the main titles reversible so when the language was changed the other was shadowed in the background.

Full site redesign, developing a more professional look and feel to the company and its digital presence. Worked side by side with the developer to design the interaction and all the animations to really bring the site to life.

wearekitty.com

This was a project where the site wasn’t converting and so a new layout and visual update was implemented to improve customer engagement. The layout was modern and fresh but retained the clients style and feel.

A site that was developed to tell the stories of different customers and their journey to a new car. Users were presented with a video landing page that displayed different stories depending on the source of the visitor. Below that a content hub was curated with helpful information and videos, as well as more specific content aimed at that demographic.

Two development projects. The first was to add genre curation to Spotify creating a home for your interests and vibes when it came to music, not just following people, but relating images and playlists to that genre.

The second was a campaign to relate music to an image, sharing moments with more than just words, capturing that experience or memory and sharing it 

As part of my work with Adjust Your Set I designed a new site to continue the new brand look and feel. A clean and modern design was created to compliment the confident attitude of the business. This site was cross platform and required some challenging client requirements and obsticals.

Two development apps that were designed to be companion apps for James Bond and Downton Abby. These were hubs for content relating to these genres, containing articles, video and e-commerce including shoppable video 

This was part of a large strategy project, to help customers get more from online and their bank. These designs for HSBC showed how content could be served up in a more user friendly way, using ux design and relevant video and editorial content.

A sophisticated video player that showed video and editorial content. The hub was split into different rooms where hotspots over video content displayed content for tips and products. Everything in the films and hub was able to be purchased via M&S through shopable video.

A content hub, with curated editorial content for customers, showing relevant helpful information from lifestyle to money advice. Using a smart search content could be served in a quick and efficient manner. This site would be linked with your account to add a real sense of custom responses and promotion.